Nimetric

Overview KPIs

Overview includes events, users, events/user, leading event share, average session duration, median session duration, and engaged sessions (>60s).

  • Use 24h for release monitoring and fast regressions.
  • Use 7d to smooth weekday/weekend variance.
  • Use 30d and 1y for trend direction and seasonality checks.
  • Compare average vs median session duration to detect outlier-heavy distributions.
Mistake to avoid: reacting to one metric in isolation. Validate movement in at least two related metrics (for example events/user + unique users).

Next step

Learn Event → Conversion templates to tie behavior changes to outcomes.