Onboarding impact report
This report compares baseline purchase conversion against users exposed to (or completing) each onboarding step.
- Positive delta (pp) indicates better-than-baseline conversion for that step cohort.
- Large uplift with tiny exposure can be noise; always inspect sample size first.
- Use this report to prioritize sequence/order experiments on high-impact steps.
Mistake to avoid: treating this as strict causality. It is a directional signal that should be validated with controlled experiments.
Next step
Review Troubleshooting before rollout, to catch instrumentation gaps that can distort uplift.